Sliced bread isn’t really that great of a convince, and the idiom acknowledged that the marketing was selling the bread as the biggest thing since fire or the wheel. The idea behind the idiom is that the product itself isn’t that big of an advancement, but it’s sold as the best thing ever.Housewives everywhere celebrated as their beloved sliced bread returned to store shelves. People have continued to consume sliced bread on a daily basis, declaring that everything was the "best thing since sliced bread". If the story teaches us anything, it’s that we should never take these small luxuries for granted in the modern world.The Best Thing Since Sliced Bread. By David stires. october 29, 2001 (FORTUNE Magazine) – A bright idea is one thing, but stick-toitiveness can be far more important when developing a new.the best/greatest thing since sliced bread (humorous) if someone or something is described as the best thing since sliced bread, people think they are extremely good, often better than they really are."Portable phones are marketed as the best thing since sliced bread, but to me they’re just another expensive gadget.This technology is the best thing since sliced bread if you ask me!. The heffner plumbing “battle Wagon” has been a work in progress since I bought. quickly can you shut the water off to the house in case of an emergency?This video is unavailable. Watch Queue queue. watch queue queuean idiom that is often used when something is new and fantastic is that, “It's the best thing since sliced bread!” But how did this saying come to.Based on a slogan used by Wonder Bread, the now-common phrase for hyping a new product was impossible before slicing machines.Your donation here helps to pay our bandwidth costs, emergency funding, and other general costs that crop up from time to time. We reset this goal every new year for the following year’s goal.. Best thing since sliced bread theme . Default (Default)Trump is the best thing since sliced bread – and he invented sliced bread! And as Congress blocked his border wall, Trump claimed credit for segments of wall built years ago. "A lot of the wall.